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Search Engine Tactics.

Introduction.

Most automated detection filters, search engines claim to have, don't exist. If they actually paid programmers to write automated tools to catch and penalize things like hidden text, they should all be fired on the spot.

What REALLY happens.

The majority of common spam techniques are not automatically detected and penalized. Search engines simply mount a press release campaign implying this behavior is punished.

This campaign is designed to convince the majority of honest webmasters to believe these tactics are automatically detected and penalized. Since the majority of webmasters are not hard core professional spammers, they believe the hype. They play by the rules. This eliminates most of the problem.

What spammers do.

Diehard spammers do not care. They are not worried about threats of automatic detection. They continue to flood search engines with the most prehistoric spam techniques available. They are not detected and penalized. This results in spammers achieving top rankings, sometimes.

An example: cloaking.

The cloaking hysteria is a perfect example. Search engines spend lots of time publicly speaking about the evils of cloaking. Why? They do not have the ability to automatically detect and penalize it. At least, they are unable to catch the tactics most commonly used by cloakers.

Conclusion.

When you cloak a page containing the entire body enclosed in an h1 tag, the search engine unleashes the competitive spam police. They will view the source code and report the violation.


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